Williams Interactive Online Casinos | || 291

Разработчик Williams Interactive известен в отрасли прежде всего как подразделение компании WMS, одного из старейших производителей продукции для гемблинга в мире. На данном этапе WMS и эта дочерняя студия являются частью другого авторитетного концерна – Scientific Games. Однако игры и продукты для онлайн казино Williams Interactive продолжает выпускать от своего имени. Read more

Company history and profile

It is wrong to consider the history of Williams Interactive in isolation from its parent company. WMS was founded in 1943 by Harry Williams in Chicago. The company was originally called Williams Manufacturing Company and became famous in the United States for the release of arcade games, primarily pinball. ... The company first produced electromechanical devices, and later switched to technology with displays and computer graphics. In addition to pinball, arcade games were also chatted.

И до 90-х годов WMS специализировалась на разработке машин для пинбола, удерживая позицию лидера в нише аркадных игр. Компания выпускала сначала электромеханические аппараты, а позже уже перешла на технологию с дисплеями и компьютерной графикой. Помимо пинбола, также разбалтывались аркадные игры.

WMS made its debut in the gambling industry in 1994. Two years later, the developer presented one of the first truly legendary online slots - Reel 'Em In. A special feature of this slot machine is the additional bonus round. After the separation of the Midway video games department in 1998 and the closure of the pinball division in 1999, WMS has focused entirely on the gaming industry.

Along with the growth of the gambling industry in the United States, so did WMS. Every year, large contracts were concluded for the supply of games to casinos, and income increased. The company absorbed smaller studios and expanded into other regional markets. A network of progressive jackpots has appeared. From 2006 to 2011, WMS revenue grew from 451 million to 783 million, and net income reached 100 million in 2010.

In the iGaming niche, WMS debuted in 2010. The company developed slots for online casinos and, together with Large Animal Games, released social games for Facebook in 2012.

In the same 2012, WMS acquired three companies at once: JadeStone Group AB, Cedar Falls, Phantom EFX, which formed new studio: Williams Interactive. This is how the story of a new slot provider focused exclusively on the iGaming niche began.

In addition to developing slots for online casinos, Williams Interactive continued to release social games and products for Facebook, primarily Jackpot Party Casino. The first big clients of the new-old studio were the holdings Betsson Group and Unibet Group. In 2014, a year after merging with Scientific Games, the provider entered into a partnership agreement with the EveryMatrix platform. Recall that the deal with SG amounted to $ 1.5 billion.

Popular slots from Williams Interactive

Williams Interactive's portfolio includes over a hundred slots. You can find them on the website of the parent company - Scientific Games.

The company produces a variety of machines. There are games without bonus rounds - these are usually older releases, and there are machines in the 192-way to win format, and on one of the slots there are 4096 ways to collect a winning combination. Recently, games have been actively using animation, respins, and fixing wilds. The average RTP is 95%. Although in some slots it exceeds 97%.

The most interesting and popular online slots in the Williams Interactive portfolio:

  • Nemo's Voyage is a branded slot dedicated to the famous fish. It surprises with its high RTP (99%), beautiful underwater graphics, as well as four varieties of wilds at once, including the joker for the entire line. The slot also provides free spins, during which the savages are fixed in their positions.
  • Raging Rhino is a slot machine whose name literally translates as a crazy rhinoceros. The main theme of the slot is safari. The key feature of the game is the number of ways to form a winning combination. There are 4096 of them, because this is an apparatus with six reels and four rows. The game has a scatter that will give the gambler from 8 to 50 free spins. Savages that drop out during free spins and create winning combinations are fixed and receive an additional multiplier.
  • Reel 'Em In is a classic from WMS, adapted by Williams Interactive for a modern twist. Fishing game. Amusing graphics and soundtracks accompany an exciting gameplay, during which a gambler can earn up to 80 free spins, switch to fishing mode or hit the progressive jackpot.

As a result

Williams Interactive is the successor the glorious history of the American company WMS. The studio has released several truly hit slots. Its products are available at over 100 online casinos including Betfair, Unibet, 888, SlotMagic, SlotsMillion and others. Collapse

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