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Playtech is a giant in the field of gambling software development. It is a full-fledged corporation with thousands of employees in various parts of the world and constantly expanding areas of competence. Unlike 99% of other providers in the gambling industry, Playtech is a public company. Moreover, the firm first put its shares on the stock exchange back in 2006. Playtech is called one of the three whales of the gambling industry along with NetEnt and Microgaming, however in its scale the company is unmatched. Read more

History and profile of the corporation

The company's history is full of facts. It was founded in 1999 in Estonia by the Israeli entrepreneur Teddy Sagi, who immediately chose casinos, multimedia and accompanying development as the main directions.

Playtech presented its first product for online casinos in 2001. It was software developed specifically for the ClubDice Casino operator. Thanks to the connections between Saga and a strong team, Playtech was able to quickly move from startup status to fully functional company. In 2002, the provider "moved" a large European casino to the Internet, offering its license and platform. And a year later, the company presented a unique product in the bingo niche.

Against the background of the famous victory of Chris Moneymaker at the 2003 WSOP, Playtech made a real knight's move in 2004, having founded the iPoker network, which in the first few months »Tens of thousands of poker players

Finally, in 2006, Playtech went public. Its estimated value at that time was $ 1 billion. Despite a US gambling ban in 2006 and a 40% drop in share prices, the company has not lost its leadership in the industry. Playtech was able to negotiate a number of agreements with major brands that were interested in a new bingo from the manufacturer. The Playtech Academy was also created, in which new personnel for the concern were forged.

With the arrival of Mora Weitzer as CEO, the strategy of work is changing. Playtech is becoming more and more like a concern, taking over providers and developers in the industry and entering into many partnerships. In 2008 the company received licenses from the gambling commissions of Italy, Great Britain, in 2009 - from the Spanish regulator. At the same time, the provider Gaming Technology Solutions became part of the concern. Over the past ten years, several dozen companies of various calibers have become part of the online casino giant Playtech: Ash Gaming, Quickspin, IGS, Virtue Fusion, Geneity, PokerStrategy, Aristocrat Lotteries, Psiclone Games, Yoyo, Best Gaming and a number of others. In 2012, Playtech's shares were listed on the London Stock Exchange.

In addition to collaborating with brands such as William Hill, Gala, Ladbrokes Coral, Playtech bought rights for its products from Warner Bros, HBO, Universal, Marvel. The group's annual income in 2017 exceeded $ 700 billion, and its net profit reached $ 300 million. Playtech officially operates in 20 jurisdictions and has over 100 global licenses in various directions. The company employs more than 5,000 employees and has offices in 17 countries.

The quality of the software and the company's high reputation in the gambling field are confirmed by numerous awards at industry exhibitions IGA, EGR B2B Awards, EGR Operator Awards. According to IGA, Playtech has been named the best provider on the market for six years. The company won in almost all major categories: best bingo, slot, operator, innovation, platform.

Features of Playtech software

Today, not only gambling and online casinos are considered by Playtech as targeted. In 2015, the concern planned to buy out the Plus 500 broker for 600 million euros. The deal was not completed in the end, but the company launched its trading product for Forex - Tradetech.

One of the features of all the software from the provider is its omni-channel. This means that slot machines, games, bingo, video poker, bookmaker products can be integrated for mobile, desktop devices, land terminals. The foundation of all developments in the field of games and slots, the IMS platform, remains the basic channel. BIT - Business Intelligence Technology is responsible for analytics, data processing, automation and optimization. The main content framework is Playtech Portal, and Playtech Open Platfrom is responsible for licensing.

A separate analytical platform MEXOS has been created for marketing programs, building affiliate networks. It is used by reputable brands such as SISAL, Mansion, Titan Poker, Ladbrokes and others.

Popular slots from the developer

Slots from Playtech are beautiful, bright and almost always exclusive products. The developer has brought the release of so-called branded slots to a new level. For more than five years online casinos from Playtech have received games with the original design and the name Marvel. In 2017, this collaboration came to an end ... but it was replaced by unique slot machines from the DC line.

Taking into account slot machines from subsidiary providers (like Ash Gaming, Quickspin), Playtech's portfolio has long exceeded 1,000 games. If we talk about the slots that were produced and are being produced by the Israeli concern, then here the choice is gigantic. Developers at Playtech quickly went from 5-10-15 line-up games of the early 10s to multi-line HD blockbusters. Moreover, the company's portfolio includes many slot machines with progressive jackpots. So in the Gold Rally game, one of the gamblers managed to hit a jackpot of 6.3 million euros, Marvel Ultimate Power - 1.3 million, Beach Life - 3 million.

Brand slots of the manufacturer: X-Men are very popular , Blade, Jekyll and Hyde, Age of the Gods series, Gladiator. New slot machines amaze with epic soundtracks, effects, presence of retriggers and expanding savages, RTP from 97% and above.

Note that in addition to slots, the provider is developing products in such areas as bingo, lotteries, table games, online poker, bookmakers, virtual sports.

As a result

Playtech - the giant of the iGaming niche and one of the most successful gambling companies of the last twenty years. This is a real international corporation, which each produces dozens of new products and makes a profit of over 200 million euros. Collapse

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