Play'n Go is a large manufacturer of online slots and gambling software from Sweden. The company has been producing products and solutions for the iGaming industry for over 10 years, putting innovation and quality at the forefront of its activities. To date, over a hundred licensed online casinos Play'n Go have chosen as their game provider. And this figure promises only to grow in the future. Read more
Even before its founding in 2004 in Sweden, the studio had experience in the online gambling market. Since 1997, the core of the Play'n Go team has been developing software for other providers in the iGaming field. And in 2004, its own brand was launched.
Already in 2005, the company began developing a pilot mobile project. In 2007, at the ICE Totally Gaming gambling show in London, the developer presented the first mobile slot machine. This was the first such precedent in the history of ICE exhibitions. Play'n Go has been releasing full-fledged slots for mobile devices since 2011. The provider adheres to the concept of Mobile First.
Play 'n Go was one of the first to obtain a license from the Danish gambling regulator and to conclude an exclusive agreement with Unibet. The provider gradually acquired a network of partners and entered other regional markets. Now the list of Play'n Go partners includes platforms and providers SoftSwiss, Hugo Games, EveryMatrix, PAF, SkillOnNet, Multiloteri, Proactive Gaming. The developer's products are used by the brands of the holdings GVC, Metro Group, Betclic, Kinder Group, Betsson Group, popular online casinos Mr. Green, Bet365, BitStarz, SlotsMillion, Lucky Casino, Casumo and many more.
The headquarters of the studio is still located in Sweden - in the city of Vaxjo. There are also offices in Budapest and Sliema (Malta), Manila and London. The company has licenses from the gambling commissions of the UK, Alderney, Malta and Romania, Denmark, Spain and Colombia. The last two approvals were obtained in January 2018.
Online casino software from Play'n Go has been verified by independent testing organizations: BMM Testlabs, Itech Labs, Gaming Labs. Over the years, the manufacturer has been noted several times at industry awards. In addition to regular nominations for IGA and EGR (more than 10 in total), the developer managed to win twice in the categories "Best Slot Manufacturer" (IGA, 2017 and 2018) and "Best Developer" (EGR Italy, 2017).
Besides the fact that this developer was one of the first to develop mobile slots, he is also one of the largest omni-channel providers. This distribution format makes Play'n Go products available in online casinos, land-based, hybrid establishments, social networks.
Close attention is paid to the development of tools that simplify the integration of the developer's software for partners. An example of such a development is the GAT set, which allows casinos and online casinos to implement slots and other games of the studio in a convenient format.
The main values in the company are creativity, flexibility and a high level of detail.
There are more than 100 slots in the developer's portfolio. This is without taking into account some exclusive slots that are only available on the websites of specific brands.
In online casinos, Play'n Go stands out for its bright slots with HD graphics and a small number of paylines. In old machines, there are usually no more than 10 of them, in new ones there are also 30, 40 and more. RTP ranges from 95-97%. Games with medium volatility dominate. There are exceptions, though. The mechanics are mostly standard: 5x3. Traditionally, there are bonuses, free spins, features like Expanding Wild, mega-symbols, respins.
Games are adapted for mobile devices. Old slots released on FLASH are actively converting to HTML5 format.
The most hit slot in the developer's portfolio is Book of Dead, which is a sequel to Book of Ra from Novomatic. This is another representative of the Ancient Egypt genre with corresponding symbols. This is a five-lane, three-row slot. The key features of Book of Dead are quite high volatility and free spins with an additional multiplier, which are activated if three scatters appear on the reels. The RTP of the slot is 96.21%, the number of lines: from 1 to 10.
Mystery Joker is one of the developer's most generous slots (96.88%) with a 3x3 playing field. Another incarnation of Liberty Bell with some modifications. The game is played on five fixed lines. The developers have added a scatter to the slot. Three of these symbols give 10 free spins, during which you can win additional respins.
Golden Colts is a 2018 video slot. Compared to long-term hits like Book of Dead and Mystery Joker, it stands out for its graphics and functions. This is a 5x4 slot with 40 fixed paylines in the dark western genre. The slot has a joker (wild) and a scatter in the form of an iron skull. Three skulls activate a reel, on which the player can win one of seven bonuses: huge symbols (up to 4x4), 3 free spins with fixed wilds on the reels, respins, an additional multiplier, a fixed 2x2 mega-symbol, a choice of posters with multipliers.
The choice of genres is huge: Ancient Egypt, Asia and the East, anime, underwater world, Vegas, fruits, legends and folklore, holiday slots and so on. The machines have been translated into 27 languages. There are functions for setting up automatic play (stop loss, stop win), options for graphics, effects and audio. There are slot machines with cartoon graphics and HD-animations.
For online casinos Play'n Go develops not only slots. The provider's portfolio includes products in the following areas:
Play'n Go is confidently ranked among the largest game providers for the online gambling industry. Since 2004, the company has grown into a regular nominee for prestigious awards, and its products are available in two hundred licensed online casinos. And after the creation of the omni-channel, slots and games from the Swedish studio are increasingly appearing in land-based clubs. Collapse
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