Bally Technologies – это как Rolex среди часов или Porsche среди автомобилей. То есть, компания, которая не нуждается в представлениях в своей отрасли. Ее авторитет создавался годами и подтверждается высоким качеством выпускаемых продуктов.
In the rating of the companies that changed the history of casino development, Bally Technologies will take one of the first lines. This brand stood at the origins of the production of mechanical slot machines, video slots, and is now actively developing the online direction and mobile gambling. The corporation will soon celebrate its centenary. Read more
The entire history of Bally is a history of acquisitions, collaborations and innovations. But in general, in the annals of the brand, it is customary to consider the activities of several companies at once: Bally Gaming and Advanced Patent Technology.
Advanced Patent Technology was created by Alvin Snapper and Jack Solomon as a company for the production of medical products. An unexpected turn in the vector of APT's development came in 1979 when the company took over the United Coin Machine Company, one of the largest slot machine manufacturers in Vegas. After this merger, a corporate casino, Colorado Belle, was launched, in which many of the group's novelties were first seen. The corporation changed its name many times until it settled on Alliance Gaming Corporation in 1994.
As for Bally Gaming, this company has been producing slots and pinball machines since 1932. In 1963, the company released the Money Honey video poker - the world's first electronic cash register machine.
Bally continued to conquer the American gambling market, fitting in well with the newly formed Atlantic City casino market. In the 1980s, the company completed several successful acquisitions. As a result, Bally’s Las Vegas casino appeared in Las Vegas, which operates in the capital of world gambling to this day.
The paths of Alliance Gaming Corporation (ex Advanced Patent Technology) and Bally Gaming crossed paths in 1995. Bally became part of the new holding. This deal was largely influenced by the release of the Game Maker cabinet by Bally Gaming in 1994. It was the world's first touchscreen installation with the MultiGame function. In 2006, the holding was renamed Bally Technologies due to the high level of Bally brand awareness.
The 90s and 2000s were accompanied by numerous acquisitions until Bally Technologies was acquired by Scientific Games in 2014- m. The amount of the deal exceeded 5 billion, if we take into account the debt repayment, which was undertaken by the SG corporation.
Bally Technologies has been operating in the online casino environment since the mid-90s , although the main niche of the company is still land-based establishments.
However, the brand could not ignore the changing trends in gambling. Many of the Vegas and Atlantic City casino patrons have switched to online gambling, so Bally has decided to digitize a number of their popular games. Now the following hits are available for playing online:
The portfolio includes over 100 slots. Mostly classic symbols are used, genres are very diverse. Games are adapted for mobile platforms, using HTML5 technology.
In addition to slots, Bally Technologies produces video poker and high-quality software for the gambling industry. For example, the Bally casino company surprised with its Alpha 2 Pro Curve products - a functional slot cabinet that "reads" the results from the physical wheel of fortune.
The manufacturer is engaged in the production of chips for roulette tables, player face recognition systems, electronic versions blackjack. Developments in the online niche are increasingly being carried out. Powerful servers and systems for remote control are being produced, the sphere of social casino is being mastered.
There is no casino niche in which Bally Technologies has not appeared. It is one of the most reputable companies in the entire industry, collecting a dozen prizes every year at exhibitions through innovation and high quality products. Collapse
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