Aristocrat это один из крупнейших поставщиков в сфере гемблинга, если не рассматривать только онлайн казино, а гемблинг в целом. Базируются они в Австралии, однако офисы расположены по всему миру, включая Африку, Россию, США. Прежде всего, их знают в мире наземных казино, где они действительно заслужили свое почетное место. В то время как онлайн гемблинг не является приоритетным для них направлением.
If you take only online casinos, then Aristocrat cannot be compared with mega studios that specialize in online gambling. But in the land-based business, they are in no way inferior in popularity to the most famous of the top online gambling providers. Not surprisingly, the company is called the second largest slot machine manufacturer in the world, after IGT. Read more
Aristocrat has a huge number of patents that protect their inventions. However, these are all patents for making games for real casinos. According to the supplier, they have over 1,265 patents, 3,099 trademarks and 130 copyrights. Not surprisingly, the developer claims their intellectual property is one of their most valuable assets.
The company has secured the right to operate in probably every possible regulated market. They have licenses in about 300 gaming jurisdictions and operate in over 90 countries. It's just a huge scale.
In 1953, Len Ainsworth created Aristocrat, which since 1996 has listed its shares on the Australian stock exchange. The year of creation coincided with the heyday of slot machines in the form in which we know them today. Moreover, Aristocrat is the very first developer that is still in operation. Everyone else has already dropped out of the race.
In those relatively early years, they created a lot of innovations that changed slots. While still a fairly young developer, Aristocrat has already made its way beyond Australia to the American and European markets. They were the first to introduce a five-reel slot machine and switch to electronic games. This happened in the 70s, and since then five reels have established themselves as the standard for slots in both online and land-based casinos.
Over time, the company has grown, entered new markets and acquired other developers. In 2013, they bought Product Madness and through this maneuver, Aristocrat entered the social online casino market (not gambling for money). After another 5 years, they strengthened their position in social gambling by buying out Big Fish, one of the largest in this field.
In 2014, the developer's products won them several awards at once. Buffalo Stampede slot machine became the best-selling game, Walking Dead was named Product of the Year according to the Global Gaming Awards. While Five Dragons Legends was named the best slot in the Asian market.
Video Gaming Technologies (VGT) was bought the same year. And in 2017, they also acquired Plarium Global Ltd, which develops free games. So, as a result, a rather big family was formed, headed by a company with a long history.
This developer has a lot of products, including many branded slot machines, which they deliver to land-based casinos. The company offers devices of various designs. These are stylish, modern cabinets that will not only be pleasant to win, but also easy to sit at.
In addition to the traditional slots, they also offer Winner's World Multi-Game ™ Bar Top, which is a machine that can be installed directly on the bar rack. They are quite different - small consoles that can be played while sitting in a bar.
There is no doubt about the quality of Aristocrat products. The manufacturer has all the resources it needs to maintain high quality at all times. And this applies to both the main company and all subsidiaries.
If the company has a number of famous branded slots like Game of Thrones and Big Bang Theory in land-based casinos, then their collection on the Internet is much more modest.
However, their collection the most famous slot machine, Buffalo, which has become the most popular slot several times in a row, is also offered in online casinos. This slot is so popular and recognizable that the company had to defend its Buffalo brand in court when another manufacturer released a similar game. Aristocrat has gone to court more than once to defend its rights, as their popular games are a great temptation for those looking for easier ways.
It is worth noting that the company's merits are mainly in the field of land-based casinos. It is from there that their recognition comes. When it comes to online casinos, Aristocrat is far from being as valued there as many other studios. A lot of those who play their slots on the Internet probably come from land-based casinos.
In the field of social gambling, they should have a lot of weight due to the presence of two major developers. However, in the online casino games for money market, they do not compete with top studios.
Since online slots are adaptations of their land-based games, they have such a specific style that looks organically in land-based casinos, but stands out against the background of online slots. For players accustomed to modern design, their online slots may seem a little outdated.
Aristocrat is a large, respected developer that has been in business for over 60 years and delivers its products all over the world. the world. They have done and continue to do a lot for the land-based casino industry. However, online gambling is only a secondary direction of theirs, and this is reflected in the result. In an online casino, Aristocrat is not as recognizable as it should be for such a large brand. Collapse
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