Игорная компания Ainsworth Game Technology LTD или просто Ainsworth получила свое название в честь создателя – Лена Эйнсворта (Len Ainsworth). Этот человек считается отцом австралийской слот-индустрии. В 1953 году он основал компанию Aristocrat, автоматы которой уже полвека как наводняют крупные казино в Австралии, США и других странах мира.
The main focus of the group is slots for land-based establishments. Ainsworth started producing products for casinos in 1995. A year earlier, Len Ainsworth had transferred control of the Aristocrat to his sons due to illness (cancer). Mr. Ainsworth recovered, and in 1995, at the age of 72, he launched a new player in the casino niche - Ainsworth Game Technology. Read more
Over the years, the company has released several series of slots: Ambassador, Ambassador SL, slot machines of the A560, A600, A640 line. Ainsworth is licensed by the UK gambling regulator, Alderney. The company employs over 200 people. Headquartered in Sydney, Ainsworth has offices in North and South America, Europe.
Casino slot machine manufacturer Ainsworth became part of the global Novomatic corporation in early 2018.
Len Ainsworth has made Aristocrat one of the three largest land-based casino slot machine manufacturers worldwide. Therefore, his new company focused on the production of slot machines. Moreover, in 1995 online gambling was just emerging.
Ainsworth slots are not very innovative. In many ways, one can see the imitation of the standards of the Aristocrat's automata - sounds, design. The Ambassador slot machines practically copy the products from Aristocrat.
Now almost all the main machines for online casinos from Ainsworth have been digitized. In total, this is about a hundred slots. Studying the company's portfolio, it is easy to notice that animals constantly fugue in the names of slot machines:
There are not so many familiar Egyptian, fruity, historical slots in the assortment. Ainsworth is dominated by the theme of heroes, super-powerful animals and excitement. There are quite a few games with Cash and Money in the name.
Almost all slots have 5 reels. Like, for example, the popular Sheer Magic slot machine. As you understood from the name, the slot belongs to the genre of magic. There are respins with fixed wilds here. To do this, you need to collect 2+ savages on the central reels.
In 50 Dolphins (50 Dolphins), a savage, which is a dolphin, drops out quite often. This allows you to collect several winning combinations at the same time, accompanied by a pleasant animation.
The direction of social casino Ainsworth is developing relatively recently. The main field of activity of the Australian company is Facebook. At this stage of social casino development, this platform retains its monopoly status.
The desire to grow Facebook presence is explained by the marketing profitability and niche potential. So Ainsworth launched free versions of Winning Wolf, King Chameleon, Storming 7’s slots on the social network, which are popular among players in real casinos. And the social casino allows you to familiarize the audience with its products.
For slot machines in land-based casinos, Ainsworth provides several types of cabinets and signs. The latest current series from the company is the A640SL. Also, casinos, if they wish, can connect slot machines to the network with progressive jackpots.
Only in the online environment such famous brands as BetSafe, Betsson, NetBet, QueenCasino cooperate with Ainsworth. And there are even more partners among land-based establishments. There is no reason to doubt the decency and authority of the company. It was created by the aksakal of the gambling business in Australia, and now it is also part of the global gambling corporation Novomatic.
The digitization of famous slot machines and the development of social casinos are indicators of Ainsworth's work in accordance with the requirements of the modern industry. Collapse
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